“Creative work always reaches deep into our intuitive and unconscious minds and into our hearts and feelings.
Have you ever forgotten someone’s name, or the name of somewhere you’ve visited? Try as you may, it’s often impossible to bring it to mind, and the best thing you can do is stop trying and “put it to the back of your mind.” Sometime later, the name will probably show up in your head when you’re least expecting it.
The reason is that there is far more on our minds than the deliberate processes of conscious thought. Beneath the noisy surface of our minds, there are deep reserves of memory and association, of feelings and perceptions that process and record our life’s experiences beyond our conscious awareness. So at times, creativity is a conscious effort.
At others, we need to let our ideas ferment for a while and trust the deeper unconscious ruminations of our minds, over which we have less control. Sometimes when we do, the insights we’ve been searching for will come to us in a rush, like “letting the cork out of a bottle.”—The Element by Ken Robinson